Copywriter
Strategist
Creative
It started with a hazing.
As one of two copywriters on a skeleton marketing team running a global enterprise I started at high volume and intense focus for a rapid turnover, seven days a week, in close contact with the designer, the CEO, the global chief of staff and our international liaisons. I became fluent in sales, strategy, design software and social media—whatever it took to move the mission along at full tilt while leaving no man behind.
As an international citizen, splitting the year between Los Angeles, London and France, I left a trail of newsletters, product descriptions, ad copy, web copy, sales copy, social media captions, landing pages, blogs (remember those)—to find I am the most amused, the most honest, and the most impressed by a single line.
The deeper one turn of phrase can plumb, the deeper it resonates with the reader. High precision, short-form copy.
I love titles, headlines and taglines. I love i:D, flaunt and PURPLE magazines. I love Ariana Reines’ poetry, Instagram one-liners, tone of voice, nuance & ampersands. Minimalism. Efficacy. Creativity. Mold breaking. Discovery.
Your tone of voice speaks volumes so you don’t have to.
Let me turn your content into a credible resource one line at a time.
