Tasked with cultivating brand voice for the launch of Curio, inspired home goods. I took the mystery of its ethos and the innovation of its products to embody a mysteriously dry-witted poet and a timelessly sophisticated flirt.

Writing tongue-in-cheek social ads, seductive web copy, enticing emails, adroit brochures & pithy packaging is as gymnastic as it is scholastic. An energizing exercise for those who expect the unexpected.