The best way to engage, evolve, and maintain cultural relevancy is to engage, evolve, and relate to your customer base.

From creating keyword-focused ads to tailoring on-image and caption copy, the metrics don’t lie. Data-driven optimization strategies lead to measurable click-through rates, conversions, and ultimately the bottom line: your ROI.

Collaborating with cross-functional teams for cohesive messaging across all platforms is one of the most satisfying parts of marketing. I may not be great at math, but I love these numbers.